Name: Judy Reed
Title: CFO and Owner
Started: September 2010
Judy Reed, Real Property Management Tidewater’s Chief Financial Officer, is one of the three owners behind the outstanding success and growth of the company. As the CFO, Judy is responsible for financial activities and operations and cultivating new revenue opportunities.
With over 35 years of experience in the real estate business, Judy has expertise in all aspects of the business from working with first time home buyers to selling and renting investment properties. Launching Real Property Management Tidewater, an independent franchise of Real Property, in 2010 was a natural progression in providing the types of services Judy saw as a growing need in Hampton Roads.
Judy believes strongly in helping others as a way to grow successful as a business. What makes RPMT stand out is their hands on approach with property owners and tenants. The company strives to treat everyone with the same level of service. “Our clients know what to expect and can depend on us to assist them,” says Judy. As a result, the company frequently receives referrals from current and past clients. “Referrals are our greatest compliment. Its a joy to not only work with a client as we manage their investments, but also to eventually work with their children.”
As a property management company, the biggest challenge is balancing compliance and regulations with client needs. Property owners often underestimate the difficulty and complexity of property management such as marketing, leasing, maintenance, collections, evictions, accounting and inspections. “We keep our clients best interests in mind as we work to satisfy their need while maintaining the integrity of their investment,” says Judy.
Judy sees a big part of the company’s success is its commitment to communication. Judy is not only an owner, but also a customer of Real Property Management Tidewater. RPMT manages her investment property. “The communication process RPMT has with owners and tenants is outstanding.” RPMT works to keep owners and tenants abreast on all aspects of the property. “I get notifications on rental payments received, any work requested and status,” says Judy. “As an owner you always know what is happening with your property.”
Judy enjoys the excitement and different challenges that arise in the property management industry. She gets great satisfaction from providing the personal attention to clients that is the cornerstone of Real Property Management Tidewater’s continued success.
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